OUR STORY
From the Beginning.
Outdoor Innovations began with Brian Caldwell, a lawn mower, and an entrepreneurial spirit that took shape long before he graduated high school.
What started as mowing lawns while still in school quickly became something more. Encouraged by a teacher who recognized his potential, Brian established his own company at just 18 years old, shortly after graduation. From those early days in Conyers, Georgia, he steadily expanded the business, building on his experience and a growing interest in creating outdoor spaces.
OUR STORY
Rooted in Lake Oconee.
In 2010, Outdoor Innovations expanded into Lake Oconee, serving the area alongside its original Conyers location. As the business evolved, Brian made the decision to focus exclusively on Lake Oconee, the community he and his family now call home.
In 2021, Brian's wife, Callie, joined Outdoor Innovations after years spent raising their children. Together, they have continued to grow the family business and the team behind it.
Today, Outdoor Innovations specializes in custom swimming pools, landscape design and installation, and outdoor living throughout Lake Oconee. With decades of experience and deep roots in the community, Brian, Callie, and their team continue to grow and lead their locally owned business together.
OUR TEAM
Meet the People Behind the Work
Brian Caldwell
Brian founded Outdoor Innovations of Georgia in 2005, growing his landscaping business into a full-service company specializing in custom pools and outdoor living. With a passion for design and an eye for detail, he remains personally involved in bringing each client's vision to life.
Founder & Owner
Callie Caldwell
Callie has supported Outdoor Innovations behind the scenes for years before officially joining in 2022. Today, she helps oversee daily operations and serves as a welcoming point of contact for clients and the team. She brings a personal touch to the business while balancing life with Brian and their two children.
Client Relations & Operations
Pedro Avellaneda
Pedro brings years of landscape maintenance and installation experience to Outdoor Innovations. Known for his attention to detail, he leads his team in keeping clients' properties beautifully maintained. Bilingual in English and Spanish, Pedro values clear communication and lasting client relationships. He lives in Madison with his family and enjoys time at the lake, grilling, and gathering with family and friends.
Maintenance Manager
Luke Fincher
Luke joined Outdoor Innovations in 2024 with more than 20 years of landscaping experience. From landscape redesigns and plantings to hardscapes, fire pits, and outdoor kitchens, he helps clients create outdoor spaces that are both beautiful and functional. Luke lives in Madison with his wife and their two sons.
Landscape Manager“The best experience we have ever had with a design & build organization. We built the home from a distance and having Brian and his team work through every detail was amazing. His design was amazing! On time, on budget and addressed every detail!”
— Scott McGohan